Team

Ryan Wilder

Founder & Digital Strategy Consultant
Ryan is the founder and digital strategy consultant behind ibay, leading the team with a strong focus on innovation, creativity, and growth. With over two decades of industry experience, he has built a career around helping businesses adapt and thrive in an increasingly digital world. From strategy and branding to multi-channel digital campaigns, Ryan’s broad skill set and forward-thinking approach continue to drive impactful results for both ibay and its clients.

Jason Hobbs

Founder & Technical Director
Jason is the co-founder and technical director behind ibay’s development and technical innovation. Beginning his career in design before transitioning into development, he brings a rare balance of creative thinking and technical precision to every project. With a passion for problem-solving and continuous growth, Jason leads the creation of powerful digital platforms that combine performance, functionality, and user-focused design.

Louise Lerm

COO
Since joining ibay in 2016, Louise has played a vital role in shaping the agency’s operations and client experience. As COO, she combines strategic oversight with a hands-on approach, ensuring projects are delivered smoothly while maintaining strong, transparent communication with clients. With a deep understanding of digital workflows and a naturally approachable personality, Louise helps create the supportive and collaborative environment ibay is known for.

Zoë Hofstander

Senior Social Media Strategist
Since joining ibay in 2019, Zoë has grown into a key force behind our social media offering. As Senior Social Media Strategist, she combines strategic thinking with a deep understanding of online communities, helping brands create meaningful engagement and lasting connections. Calm under pressure and driven by results, Zoë brings both creativity and clarity to every project she leads.

Kayla Smuts

Graphic Designer & Illustrator
As ibay’s graphic designer and illustrator, Kayla combines creativity, technical skill, and a strong understanding of branding to create impactful visual work. After qualifying in graphic design in 2018 and building an impressive freelance portfolio, she joined the team in 2021 and quickly became known for her ability to transform ideas into polished, visually engaging designs. From branding to corporate communications, Kayla brings creativity and intention to every detail.

Daniel Bowers

Web Developer
Daniel joined ibay in 2023 as a junior web developer, bringing curiosity, determination, and a strong passion for problem-solving to the team. With a growing skill set in web development and a keen attention to detail, he approaches every project with enthusiasm and a willingness to learn. His positive attitude and dedication to continuous improvement make him a valuable part of the development department.

Sky van der Westhuizen

Studio Coordinator
Sky brings organisation, positivity, and a strong “can-do” attitude to her role as ibay’s Studio Coordinator. From supporting the internal team to helping keep projects and communication running smoothly, she is always ready to jump in and assist wherever needed. Friendly, dependable, and highly organised, Sky helps keep the energy and momentum of the studio moving forward every day.